Campaigns planned with clarity. Executed in every store.
Soelberg gives FMCG brands a single source of truth for in-store activations — from campaign briefing at HQ down to task execution by frontline staff. No more email threads, PDFs, or spreadsheets between intent and reality.
Built for mid-market to enterprise FMCG brands with 50+ store locations
Q3 Campaigns
Summer Activation 2026
Stores
245
activated
Tasks done
1,842
of 2,100
Compliance
87%
+4% vs last
Days left
12
until review
The problem
The link between planning and execution is broken.
Brand managers invest months planning in-store activations. By the time a campaign reaches store level, instructions have passed through email chains, PDFs, WhatsApp messages, and scattered spreadsheets. The result: missed displays, incorrect POS placements, and activations that never land as intended.
No single source of truth
Campaign briefs live in inboxes and SharePoint folders. Store staff never see the full picture.
No visibility on compliance
HQ has no way to know if activations were executed correctly until a field visit — weeks later.
Manual status chasing
Trade marketing teams spend hours each week chasing store managers for updates over phone and email.
Execution gaps kill ROI
Every missed display or incorrect placement erodes the return on trade marketing spend.
How it works
From brief to execution in four steps.
01
Brief
Brand managers create a campaign brief in Soelberg — objectives, materials, checklists, and timelines. Everything in one place.
02
Publish
The brief is published to relevant store locations instantly. Each store receives exactly what applies to them — no noise.
03
Execute
Frontline staff see clear, timely task lists on their device. They check off tasks and upload photo evidence as they go.
04
Track
HQ has real-time visibility into execution status across every store. Spot gaps early and course-correct before it's too late.
Product
Everything your team needs. Nothing it doesn't.
Campaign Briefing
Create structured campaign briefs with objectives, materials, photo references, and checklists. Everything frontline staff need, nothing they don't.
Store Task Management
Assign tasks to specific stores, regions, or your entire network. Staff receive clear instructions with deadlines and accept them on any device.
Real-Time Compliance
Monitor execution progress across every store from a single dashboard. Photo evidence, completion rates, and at-risk locations — all in real time.
Multi-Store Coordination
Run concurrent campaigns across hundreds of locations. Filter by region, retailer, or activation type to manage complexity without the noise.
Instant Publishing
Campaign updates reach store staff in seconds. No email chains, no waiting for the weekly briefing call — just clear, timely instructions.
Audit Trail
Every task completion, photo upload, and status change is logged. Built-in accountability for brand compliance and retailer reporting.
Pricing
Scales with your retail footprint.
Priced per store per month. As your brand grows its retail presence, Soelberg grows with it.
Growth
Custom
Up to 100 stores
- Campaign briefing
- Store task management
- Real-time dashboard
- Photo evidence
- Email support
Scale
Custom
100–500 stores
- Everything in Growth
- Multi-region management
- Advanced compliance reports
- Retailer-specific views
- Dedicated onboarding
Enterprise
Custom
500+ stores
- Everything in Scale
- Custom integrations
- White-label option
- SLA guarantee
- Named account manager
Get started
Ready to close the gap between planning and execution?
Join FMCG brands using Soelberg to run activations that land exactly as intended — across every store, every time.